World Water Day: Responsible Usage the New Normal

Today we mark World Water Day, reminding us that water is life. Not only does this vital resource keep us alive, but it also supports our economic, social, and human development.

Never before have we felt this so keenly than during the current Cape Town water shortage. But it has certainly galvanised us into reducing our water consumption and using this precious resource more consciously.

Day Zero has been pushed out to 2019, and Capetonians and visitors alike continue to show heartening commitment to ensuring it never arrives. The anticipated return of winter rains and the city’s new water augmentation systems to come online by October are also expected to bring relief.

Any dire outlook on the current shortage needs to be tempered, as it threatens our industries, not least of all tourism, which provides 10% of South Africa’s total employment. The city’s hotels are part of a water-smart community and are constantly innovating to conserve water.

We remain dedicated to working together to ensure we preserve the environment, while still bringing tourists to our country in support of our economy. As a business, we have reduced our pressure on the municipal water supply by installing a borehole to serve our hotels, as well as help out our neighbours.

We are confident that the collective efforts of our fellow Mother City citizens, visitors, and industries will see the water supply lasting beyond this critical period. However, we strongly believe this responsible usage should become the new normal with South Africa being a water-scarce country.


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